Marketing Strategy of Vodafone Research Paper Example | Topics and Well Written Essays - 4500 words

Marketing Strategy of Vodafone - Research Paper ExampleStrategies of an organization should tumesce be able to detail themselves as per the needs of the environment while planning for the future. A cloth for any program can well be preferred if it is deeply affinitive to the generalization of a venture or enterprise keeping in mind the quality of methodizing. The one concept severely oriented towards the creation of values for its customers will conclude with excellence in the target market. Vodafone uses its familiar red logo and retains themes of togetherness, fashion joy, and enjoyment throughout its trade communications. The same uniformity is maintained and followed by Fanta, Microsoft, Nike, Sony and host of other companies. What should be the rationale behind this Is it for fun Integrated marketing communications see the elements of the communications mix integrated into a coherent whole. As the fight of market shares and a quest for convergence success continue, markete rs are employing all the necessary tactics, and methods to give their product a breakthrough, or remain competitive (Brennan, Baines, and Garneau, 2003, Rowley J 2004). One way of doing this is through differentiation, making your product outstanding, by having your values and image (Zineldin M., and Philipson S., 2007). This is known as the marketing communications mix and forms the basis of marketing (Pelsmacher& Kitchen., 2005) This paper examined the importance of marketing to Vodafone, it current and future market challenges using certain analytical tools and models. partition one of the paper lay emphasis on these models while part three looks at the resources and capabilities that distinguished Vodafone from its competitors. The PESTEL framework can only be utilise to look at the future impact of environmental factors and that this impact might be different from the past. Thus an understanding of how the factors in the above framework may drive change is only a starting po int1.There is a need for an understanding of the key change drivers and this will be explained below. Looking at the PESTEL framework shown above one can observe that the Vodafone is affected by all the environmental factors in the framework. Under political factors, Vodafone is affected by both revenue and social welfare policies.